CREATIVE BRIEF SUMMARY
DESIGN OBJECTIVE
To design a visual brand identity that builds awareness and anticipation of the opening of your brewpub, attracts customer loyalty, and stands out against the competition through its friendly, modern and welcoming design elements that complement the laid-back, beach vibe in the area.
TONE/KEY WORDS:
• Modern • Accessible, but Sleek • Trendy
• Clean • Coastal • Relaxed
• Fresh • Innovative • Friendly
CREATIVE CONSIDERATIONS
• Light, pastel colors (not neon)
• Highly recognizable logo (both stand-alone type and logo mark)
• Simple, not overly detailed or clunky. Doesn’t lose impact when scaled down
• Pair well with interiors that include shiplap, driftwood, natural light
• Incorporate coastal/storm illustrative elements and/or brewing imagery
• Visually appealing on all mediums (packaging, merchandise, furnishings, etc.)
INITIAL DESIGN MOOD BOARD
INITIAL SKETCHES
HAND-DRAWN DESIGN CONCEPTS
INITIAL CONCEPT DELIVERY
FINAL DESIGN CONCEPTS
