CREATIVE BRIEF SUMMARY
To design a sleek, modern, fresh visual brand identity that builds awareness and anticipation of the launch of Groupd's online event management service aimed at curating unique, bespoke group experiences for high-end business travel groups and corporate teams. The brand needed to reflect a fresh, modern, sophisticated look that informs customers of the level of professionalism, prestige and originality they will encounter when booking with Groupd.
• Modern • Exceptional • Professional
• Sleek • Reliable • Luxe
• Fresh • Innovative • Enticing
Professional, established men and women ages 35 - 60 traveling or communing in groups for high-end, corporate events. Ideal for coordinators who are searching for ways to seamlessly enhance the in-between moments and create unforgettable experiences beyond the conference room.