Groupd Brand Identity

Groupd is an online booking company that designs unique, bespoke group experiences that stretch beyond the conference room anywhere across Australia. By curating an exceptional itinerary based upon time, location and goals, Groupd elevates the in-between moments, leveraging decades of industry experience and a vast network of vendors.

CREATIVE BRIEF SUMMARY

DESIGN OBJECTIVE

To design a sleek, modern, fresh visual brand identity that builds awareness and anticipation of the launch of Groupd's online event management service aimed at curating unique, bespoke group experiences for high-end business travel groups and corporate teams. The brand needed to reflect a fresh, modern, sophisticated look that informs customers of the level of professionalism, prestige and originality they will encounter when booking with Groupd.

TONE/KEY WORDS:

• Modern • Exceptional • Professional

• Sleek • Reliable • Luxe

• Fresh • Innovative • Enticing

TARGET AUDIENCE

Professional, established men and women ages 35 - 60 traveling or communing in groups for high-end, corporate events. Ideal for coordinators who are searching for ways to seamlessly enhance the in-between moments and create unforgettable experiences beyond the conference room.

MOOD BOARD

INITIAL CONCEPTS/SKETCHES

FINAL CONCEPT

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